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Visual Merchandising, POP and Retail Design industry articles featuring or written by DNI Retail Design.
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Extended Retail Solutions
Ephemeral solutions, here to stay. There are numerous buzzwords used to describe the aim of today’s retail stores and the cuttingedge shopping experience. The marketplace has embraced technology, and everyday new ‘whizz-bang’ innovations appear aimed at attracting the consumer. A great sale used to be sufficient. But if your competition also has a great sale, the cutting-edge store of the moment will get the customer.
Retailers have always looked to gain the marketing edge over their competition. Back in the 1930s, during the depression, stores held sales called Dollar Days once a year, which attracted customers in their millions. So successful were the sales that stores held them twice a year, then three times a year, until the idea finally lost its impact. Next came stores staying open later on Thursday nights...
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Extended Retail Solutions
The POP solutions to in-store marketing that we grew up with no longer meet marketplace demands. Rapid infusion of new products, revisions and features along with changing demographics and attitudes make it difficult to meet the desires of today’s consumers.
Interactive technologies are rapidly becoming the vehicle that can address the demands of the new retail landscape. The success of these technologies depends on their ability to attract the consumer away from their usual buying behaviors.
The marketplace and POP: tomorrow is here, today The parking lots of malls and big box stores are filled with cars. Retail is still a success story. Despite the increased competition from the internet...
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POP Design
Security: How Much is Enough? Depends on the item, the circumstances, and who you need to protect it from. When interviewed about three years ago, experts responsible for retail security agreed that the items most likely to be stolen from P-O-P displays are small, easily concealed products with a relatively high “street value” that can readily be converted into cash. This remains true today, according to the experts, but some new items have been added to the “frequently stolen” list while others have largely disappeared. In fact, the availability of portable electronic devices has changed the way marketers think about security...
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POP Times - Stressing Affordability
Organized info., understated color convey low-cost message
SAN DIEGO — Wireless phone company Cricket Communications recently upgraded its freestanding floor unit for Cricket stores, supermarkets, c-stores and electronic stores. The curved panels and modular, upgradable graphics enable Cricket to continually update the display.
Nearly 2,500 retrofitted merchandisers launched in May and will remain in place for 18 months. In Cricket-owned stores, the display is partnered with other display configurations, including 60 7-foot-high floor displays for big box electronic accounts, 500 2-foot-tall countertop units for space-restricted retailers, and entire fixture schemes for Cricket-owned stores...
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Patriotism, Pride Fuel POPAI’s OMA Awards Gala
CHICAGO — Following a round of patriotic songs performed by singer Lee Greenwood, Point-of- Purchase Advertising International announced the winners of its annual Outstanding Merchandising Achievement Awards contest. The event took place April 18 at the Chicago Theater in conjunction with the GlobalShop show held at McCormick Place. Greenwood’s performance was followed by a multimedia presentation revealing the winners of more than 300 gold, silver and bronze awards selected by a panel of industry experts. The awards span several retail categories including permanent, semi-permanent and temporary displays...
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POP Times
The People’s Choice Display - Showcase Winners 2nd Place
The DNI Marketing Groups’ AT&T “3G” Platinum Display
Chicago- The Peoples Choice Display Showcase was one of the highlights of the P-O-P Show/Chicago in June. The 8,000-square-foot gallery featured more than 100 P-O-P displays from 37 display company exhibitors. Show attendees cast ballots for their favorite display, and representatives from Hoyt Publishing Co. presented trophies to the three winning companies. The second place trophy went to The DNI Marketing Group, St. Charles, IL., for the AT&T "3G" Platinum Display.
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POP Times
Superscope wanted to get the word out about its new portable CD player, which provides fine control over CD playback so performing artists can sing or play along with selected passages during practice sessions. In introducing a marketing program for the product, the company had to balance the needs of their key sales outlets, which are the Internet and catalog sales, with those of retail stores where customers could interact with the product and become more comfortable with it. The result was a small production run of a countertop display that helps sell the product and gives the company more presence in-store. The CD player, sold through small specialty music shops, provides tempo control, key control, looping ability, lead vocal reduction and fine tuning to another instrument. The product is targeted to songwriters, dancers, educators and others who want to transcribe lyrics, master a difficult passage, choreograph a dance step or emulate an artist’s phrasing. The player, priced at $600, was introducedin January 2001, with sales focused.
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POP Times
Not just Child’s Play - Toy manufacturers juggle cost-effectiveness of interactive displays, how to appeal to mom and junior, differing store requirements and the benefits of licensing.
Client: Douglas Cuddle Toys Inc.,Keene, N.H. - Introduction: October 2003 - Number of displays: 150 - Distribution: Toy and gift stores - Construction: Injection-molded base, metal tubes, wire shelves, umbrella header - P-O-P company: The DNI Marketing Group, St. Charles, Ill. - Comments: What the P-O-P company calls, “a step up from a dump bin,” this display helped break the line of stuffed animals into new accounts.
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The Five Biggest Threats Facing Franchisor Survival in Today's Retail Industry! Learn More
