The DNI Marketing Group is a family owned and operated company, headquartered in ST. Charles, Illinois

In 1996, Jeff Pacelt formed a company called Display Network. This was an outgrowth of FPI inc. a company started by his father. Working through advertising and promotion agencies, Display Network designed and produced retail displays for many national companies such as, Jiffy Lube, United Airlines, Boston Beer, Labatt’s, Rolling Rock, and Red Stripe Beer, as well as NEC and Nokia.  The work with phone manufacturers eventually led to a leadership role in producing displays for the wireless industry.

As the company grew it developed direct accounts in the wireless industry with companies such as AT&T, Verizon and Cricket Communications.  Outside the wireless industry it designed and produced displays for Wilson Sporting Goods, Eureka Vacuum Cleaners, Everpure, HFC, And Sony.

In the year 2000 the company outgrew its office space and moved into its own building. It became quite apparent as the company grew and the needs of their clients changed the name Display Network no longer described its capabilities.

The name was then changed to The DNI Marketing Group, which is more inline with the services they now provide their clients.

Today the company offers a total In-store marketing service. This includes market research, the design and production of displays, interactive kiosks and complete store buildouts. It also provides clients with warehousing, distribution, store installation, and online ordering and inventory management of their account.

The DNI Marketing Team:

Jeff Pacelt - President

Jeff was, brought up in the display business.  His father, Fred Pacelt worked for a company called Poster Products, which was one of the first major display companies in this country.  Leaving Poster Products in 1984, Fred started a predecessor to our present company called FPI Display.

In 1985, Jeff joined the company after graduating from Drake University degree in business with a major in accounting.  His college background was, immediately put to use in the production department pricing and engineering displays.  For the next 11 years, Jeff worked in all areas of the company doing everything from sales to production and shipping. During this time, he became an expert in woodworking, metal fabrication, molding, heat bending and all of the processes that it takes to make a fixture or a display.

In 1996 Jeff founded a company called Display Network Inc. which has evolved into today’s DNI Retail Design. Through his leadership and knowledge of the fixture industry the company has grown tenfold. We have retained our original capabilities in the display industry and have used those skills to expand the business into the store planning and building fields.  

John Naill -  VP Sales

Prior to joining DNI John has had widely diversified career. As an amateur wrestling champion he represented the United States and participated in tournaments throughout europe.  After his graduation he pursued a career in engineering.  With his engineering experience he then  formed his own construction company to plan, design and construct retail stores . This led to a sales career and John joined DNI on the sales account team. He has been able to bring his engineering knowledge along with his experience in construction to the display industry. John is responsible for our wireless accounts along with this goes the responsibility for the design, construction and installation of wireless stores.  

Doug Stein - VP National Accounts

Doug Stein has been with DNI as Vice President of National Accounts just shy of two years.  He joined the team with the goals of developing new business in the Point of Purchase and franchising industries.  He brings with him 16 years of experience of P.O.P. and Retail Design.  Doug began his career with Merchandising Inventives in the warehouse as a shipping clerk and worked his way up to Vice President of Sales before leaving them and continuing his career with the start-up of two of his own successful point of purchase companies; Tempo Creative and Pinpoint Display.  His hard work and dedication shows with loyal customers who have followed and stayed with him throughout the years. 

Doug comes from a long family line of P.O.P., beginning with his Grandfather who pioneered the industry and changed it forever with the countless displays he designed, created and patented.  Doug’s vast knowledge and expertise of every aspect of the business from design to production is unprecedented.  He enjoyed the honor of speaking at the 2001 P.O.P. Show in Chicago, Illinois and he recently completed “Selling Dynamics,” a four month seminar on mastering his sales skills.  Doug is constantly striving to learn new things and stay “cutting edge” with his knowledge of the industries.  His goals are to establish long-term relationships with his clients treating them as he would a loyal friend.   Doug resides in Vernon Hills, Illinois with his wife, his two boys and his extra large Great Dane.  He looks forward to working with you to create and solve your Point of Purchase/Retail Design challenge.  

Rod Carrico-VP Targeted Accounts

Rod received a Bachelor of Arts degree from Carthage College in 1989 with full majors in both Marketing and Commercial Design. Upon graduation he worked in agency account services until he heard the call of sales pulling him west to Seattle and the electronics manufacturing industry.

He worked in sales and marketing in positions from Inside Sales, Field Sales, and to Sales Management; selling printed circuit boards, electronic design services, and turnkey assembly. He also introduced new technologies to the market place launching them in full volume production. During this time he gained experience doing everything from writing ISO 9000 procedures, coordinating trade shows and collateral materials, managing manufacturing representatives, and global accounts to gathering market research and making recommendations directly to the president of the worlds largest circuit board manufacturer.

John Wyer - VP Marketing

John has won 20 POPAI Awards and over 30 other industry awards for excellence in the Point Of  Purchase field.  In past years he has served on committees and as judge and speaker at POPAI functions.

Over the years he has had experience on both sides of the aisle as a buyer and as a producer of POP displays.  Before joining DNI, John was the Manager of Visual Merchandising for United Airlines.  In this capacity, he had worldwide responsibility for the creative and production of displays and exhibits for the airline.  Later he joined Wunderman, Cato Johnson a subsidiary of Young and Rubicam as Director of Display and Production.

At DNI John has assumed the responsibility for Marketing and Advertising.  Because of his industry knowledge he is also makes himself available as a consultant to all of our departments.

John began his career at the Art Institute of Chicago where he earned a degree in fine arts.  He has also studied at Hunter College, The New School and the School of Visual Arts in New York City.

Reed Pauley -  VP Design

Reed’s work at DNI represents a wealth of diverse experience in the creative and retail world.  For 19 years he was associated with high end Gourmet grocery stores such as Stop & Shop and Tebbetts & Garland in the Chicago area.

In the past six years working for DNI, Reed has designed everything from single displays to entire store layouts.  He display designs have won numerous industry awards for clients such as AT&T and Wilson sporting goods. His expertise in graphic layout, web design and 3D modeling for web streaming and interaction have taken us to the leading edge of our industry. To round out his creative side he is also a working musician who has created music for commercials and training films.

Karl Freitag -  VP Production

Karl has a rather varied back ground having spent time in the fields of technical drafting, cabinet building, graphic design and commercial photography. Prior to joining DNI he was a Quality Assurance Manager for a metal fabricating company.  All of this background comes to use in his position as Production Manager.  He knows how things go together and knows how to use his quality control background to assure the quality of our product.

Carolyn Shannon - VP Information Technology

Carolyn is a 20-year veteran in the field of information technology.  The daughter of an electrical engineer, Carolyn inherited the tinkerer's gene, beginning her career installing Novell networks and fixing PCs.  While studying for undergraduate and graduate degrees in History and Religious Studies at the University of Chicago, Carolyn worked for Chapin Hall Center for Children's Policy Research managing statistical databases.  Shannon's career also includes work for a Mitsubishi trading company, the School of the Art Institute, and most recently as VP of Information Technology at Travel Technology Group. Carolyn is a Microsoft Certified Systems Engineer.

As VP of Information Technology at DNI, Carolyn oversees information systems and  account management systems (AMS).  Under Shannon, DNI's web-based AMS has provided comprehensive custom software and services to tens of thousands of DNI's customer representatives.