DNI Retail Store Design & Displays - Retail POP Display Portfolio

Retail Design Services

DNI Retail Design specializes in the custom design and development of retail environments as well as point of purchase solutions. DNI services include:

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Retail POP Display Portfolio

DNI Retail Design is proud of the POP Designs delivered to our clients over the years. Many of these POP Displays have won awards and industry accolades for their visual appeal and outstanding design. Most importantly, they resulted in our clients making the visual impact and product noticeability they intended.

Full POP Gallery

Click on the image on the left to view a slide show of various POP projects designed by DNI Retail Design.

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POP Displays Case Studies

Click on the brand images to view the flagship displays or visit the full galley by brand.

	Absolut This was a distinct challenge. The client needed three bottles each with a different abstract color scheme to promote the new flavors of Absolut Vodka. The vacuum formed bottles were three feet in height and silk screened in four color process using distorted art.
	AT&T Wireless 3G Platinum Most cellular phone displays use slatwall or a stand-alone base with a graphic backwall to promote their products. The DNI design eliminated both approaches. To achieve a “new technology look” we used a combination of materials and colors, with a variety of shapes on several levels. We broke the mold, creating a visually exciting display with an open feeling to attract the wireless customer. This display became the key visual element in the AT&T stores and was oen of the three winners of the of the “People’s Choice Awards”
	CardScan The goal of CardScan is to present their brand and its products in a classical as well as professional manner. They wished to highlight the industrial design of both scanners, while presenting a clear message about the benefits in an easy to understand format. It was vital that the consumer would instantly perceive a message that CardScan is the market leader and a company that is trustworthy. In today’s marketplace “One size fits all” no longer applies. The challenge for DNI was to engineer a display that could be modified to meet the individual display requirements of Office Max, Office Depot and Staples. We have to admit it was challenging but our engineering and design departments came up with a set of solutions that met the requirements of all three retailers. The displays are in stores and presenting the CardScan message and brand successfully to the consumer.
	Cricket The color and design of this display, creatively captures the uniqueness of the Cricket brand, while maintaining a functional, flexible means of showcasing the product. It is a great brand communicator, and means of organizing Cricket’s retail message.
	Everpure The clients goal was to imprint a strong brand presence in kitchen and bath designers studios. A space age metallic look was, used to achieve this goal. The design was targeted to appeal to today’s affluent customer and at the same time reinforce the Everpure brand.
	Red Stripe The clients, original request was for a bamboo shack. We researched bamboo from Mexico to Malaysia and found a source that could provide the bamboo, but could not guarantee its width or length. We tested several varieties and found drilling and cutting almost impossible to do on a production basis. This led to our development of the cardboard poles with a printed bamboo wrap. We then created the tag stock display and went on another worldwide search for the grass roof. We don’t, believe most companies would have gone through the long hour and effort spent in our efforts to giver Red Stripe an award winning display that also gave the beer a dramatic increase in sales.
	Rolling Rock How do you get a message across to the consumer about the quality of your beer? You give them a peepshow exposing your beer titled “See The Naked Lady”. By peering through a old fashioned stereopticon viewer and rotating the wheel behind the viewer, consumers could follow the story of the Rolling Rock brewing process. Finally in the last frame the lady was exposed, it was a white horse named “Naked Lady”.
	United Airlines United Airlines came to us with a request for a multipurpose kiosk that could be broken down to ship in small cargo holds. Using slatwall and corner extrusions, we designed and built a unit that could be knocked down to a UPS sized carton and be reassembled without the use of tools.
	Wilson Sports The marketing objective was to prove to the consumer the superiority of the Triad tennis racquet. The display enables the consumer to test the shock absorbing quality of Wilson’s revolutionary new Triad tennis racquet in the store against any competing racquet. The interactive display allows the consumer to strike the racquet frame with a small hammer and measure the amount of vibration that is transferred to the handle on an LED readout. The key to the display’s phenomenal success is an electronic sensor called an accelerometer which is attached to the racquet handle to measure the vibrations. What greater effectiveness can a display have then to reinforce the brand and the product with an interactive display that immediately proves its superiority over that of the competition. The display has had worldwide distribution and has helped Wilson break all sales records for the introduction of a new tennis racquet.