As the end of the year approaches, so does the name of our company, DNI Marketing.  We will begin the New Year with a new name DNI Retail Design. Marketing, of course is still involved but it is only one part of being a single source provider of retail services to the Franchise and Chain Store Industry.

We believe that our new name better reflects what we do and that is, design and build stores.

With that new name, it also became apparent to me that a new website was needed to go along with the name change.

I originally thought that our excellent design staff could put a new website together and have it on the air in a few weeks. Little did I understand the mechanics of designing and building a website.  It is much like the building of a retail store. It looks simple at first, but when you get into the details it becomes very complicated and time consuming. If you are smart you quickly look for an expert in the field. Which we did and found that with an expert’s knowledge the problems diminish and the solutions are quickly found.

We believe that our design staff and the web experts came up with a website that is very customer friendly and easy to navigate.  It will supply franchisors and chain store retailers with useful industry information and how our company can help them ease the difficulties involved with building and remodeling stores.

The new website allows us to introduce our AMS system. This is secure an online inventory management system, which is password protected and designed specifically for our clients. This system is the easiest way for you to warehouse, ship, and manage your inventory.

An exclusive feature of this system allows for the direct ordering by the franchisee or chain store of your fixtures, displays or total stores, from our warehouse. Using AMS, you will no longer need to be the middleman in the ordering process, while still retaining complete control of your inventory.  If you would like to know more about how this system can help you, go to our website and click on AMS Inventory Management in the blue drop down box on our home page.

Please, let me know your opinion of our new face. Is it easy to navigate and obtain useful information?  Are their any additions we should make so that the site will be more relevant to your needs? I can always be reached by Emailing me This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call me at 800 886-6883

All of us at DNI Retail Design wish you the happiest of holidays and a prosperous New Year.

- Jeff

P.S. There is a featured article about DNI Retail Design in this months P.O.P. Design Magazine.